July 27, 2013

Axe Commercial is Beyond Ridiculous

This is a recent commercial for Axe body products that has been on TV lately. Go ahead and watch it if you haven't already. Done? If you didn't find anything wrong with that, consider yourself a simpleton.

Axe commercials have always been known for being a bit sexist, but this commercial is just a step beyond ridiculous. For me, it's not even that it's blatantly misogynistic. What really drives me over the edge is just how idiotic and misinformed this commercial is.

The views we have right here, right now are going to be true forever. Right guys?!

"Girls are getting hotter"? Seriously? How about, society's perception of women has changed over the years? People used to value a different type of woman back then. Just look around for pictures of models from around a century ago. Or perhaps some Ancient Greek statues of women. What we consider "hot" now has only been the status quo for a few decades. Beautiful women from the past would be considered "fat" in modern society. 

But to the people at Axe, none of this obvious information even exists. Honestly, I find it hard to believe that the people who make these commercials are even human adults. I wouldn't be surprised if they were teenagers, or monkeys.